Client result · moveBuddha
35
placements in a single month from study pitching
MSN, AZCentral and the News & Observer among them.
April 2026
GFD ONE for PR
Be the expert reporters call first.
Your founders and experts, positioned on the few topics you should own, pitched as sources every week, and every quote, byline and podcast counted on one scoreboard.
- your monthly plan, set after we see your site
- Priced in your Blueprint
- your monthly plan, set after we see your site
- the Blueprint, credited in full if you keep going
- $15,000
- the Blueprint, credited in full if you keep going
- your scoreboard goes live at kickoff
- Day 0
- your scoreboard goes live at kickoff
The problem
"Our CEO knows this market better than anyone, and nobody quotes her."
- Competitors with half the expertise show up in every trade story.
- Launches go out as a press release and land nowhere.
- When buyers ask ChatGPT who leads the category, our name is missing.
Reporters and AI engines both quote the people they already know. Being known is the work.
The solution
Seven steps, run every month.
Each step leaves something you keep: a position, a source list, a story or a number.
Pick the topics you should own
Three to five topics where your experts are credible and buyers are asking. Everything else waits.
Write each expert's point of view
A short brief per expert: what they believe, the proof behind it and the lines reporters can quote.
Build the source list
The reporters, newsletters and podcasts that cover those topics, ranked by the outlets AI engines quote.
Pitch as a source, every week
Expert comment on the stories already running, sent while the reporter is still writing. Your expert approves every word.
Place bylines and podcasts
Long-form pieces and interviews under your experts' names, in the outlets your buyers read.
Launch with a story, not a release
Announcements framed as news a reporter can use, with data or a customer behind them.
Score it live
Quotes, bylines, podcasts and AI mentions sit on your scoreboard, counted the same way every month.
GFD ONE · yourbrand.comExample data
Earned media · this month
5 stories · 3 live- DR92National news portalRelocation-cost data studyChatGPTCited by ChatGPT
- DR86Metro dailyExpert comment on housing costsPublished
- DR82Regional newspaperMovers ranked by statePublished
- DR74Trade publicationContributed piece by your CEOPitched
- DR61Industry podcastFounder interviewPitched
Who it's for
The right team. And the wrong one.
For
- Founders and experts with real views on their market and an hour a week to give.
- Companies heading into a launch, a raise or a new category.
- Teams that want their name in the answers when buyers ask AI who leads.
Not for
- Anyone who needs coverage guaranteed.
- Experts who can't approve a quote within the day.
- Paid placements or pay-to-play awards.
Your questions
The questions we always get.
How is this different from your digital PR?
Digital PR earns links and coverage with data studies and reactive pitches. PR builds your people: their position, their source relationships, bylines and launches. Most teams run both, on one scoreboard.
How much of our experts' time does it take?
About an hour a week: a short call to set the angles and quick approvals on quotes. We write the drafts; they make them true.
Will AI write our quotes?
AI drafts and people decide. Your expert approves every word that goes out under their name, and a person on our team sends it.
What does GFD ONE for PR cost?
Priced in your Blueprint. We price the monthly PR plan after the Blueprint, once we've seen your site and set the forecast together. The Blueprint is $15,000, and the full fee is credited to a monthly plan of $10,000 or more signed within 30 days of the readout.
Do you guarantee coverage?
No one honestly can. We answer for the work and the scoreboard instead. We agree the scoreboard panel at kickoff, plus a held-back set of prompts we don't work on. If by month 3 the prompts we work on show a gain against the held-back set that tops out under 2 points (the high end of its 90% range), either side can walk away, and everything we built stays yours.
Client results
Coverage that builds a reputation.
From our work with moveBuddha, a moving marketplace and our reference client for PR.
Client result · moveBuddha
Cited
as the ranking source when ChatGPT answers "best interstate moving companies"
The answer says the movers are "ranked highly by moveBuddha". Years of studies earned that.
Oct 2026 · Ahrefs Brand Radar
Client result · moveBuddha
3,740
new referring domains credited to the data-study PR program
Built one study at a time. It is the link base behind a DR 71 site.
2021 to 2026
Results from our client reporting. Outlet names belong to their owners.
The risk, removed
One fee. Credited in full.
- 100%
- of the $15,000 Blueprint counts toward a monthly plan of $10,000 or more, signed within 30 days of the readout.
- Month 3
- If the prompts we work on show a gain against a held-back set that tops out under 2 points (the high end of its 90% range) by month 3, either side can walk away.
- Yours
- The scoreboard, the maps and the plan belong to you, even if your own team or another agency runs them.
The difference
One team. Your people and the answers.
Expert positioning, weekly source pitching and launches, run by one team and scored live, so your people become the names reporters and AI engines repeat.
People first.
We build your experts' standing, not a stack of press releases.
Aimed at the answers.
The source list favours the outlets AI engines quote when buyers ask.
A principal on every engagement.
Joe, our CEO, runs the kickoff, reviews the plan and gives the readout himself.
The visit
Five steps. The first two are free.
- 1
The checkup
Like a doctor's first look: where do you stand?
FreeChecked by a person, within 2 business days
- 2
The diagnosis
Why you're missing, and who's named instead.
Free15 minutes
the free part ends here · the plan starts
- 3
Your plan
The treatment plan, written down.
$15kCredited in full to a plan of $10k a month or more within 30 daysSeveral brands: $35k · Category leaders: $50k
- 4
The work
The treatment, by one team.
From $15ka month
- 5
The follow-up
The checkup again, every month.
IncludedMonthly readout
What’s in the plan
The textbook marketing plan, aimed at AI answers.
Goal
"Be named when buyers ask."
Strategy
"Why should the engines trust you?"
Tactics
"What do we do first?"
Implementation
"Who does it, and when?"
Control
"How do we know it's working?"
Why it compounds
A campaign ends. A flywheel keeps going.
- Named. AI answers start to name you for the questions your buyers ask.
- Found. Buyers who ask find you, often before they ever visit your site.
- Chosen. More of them shortlist you and book the call.
- Proof. Wins and data pile up: what got cited, what moved, which outlets matter.
- Cited. We turn that proof into studies, pages and coverage the engines cite, so you get named more often. The wheel turns again, a little faster.
The next step
See which stories your experts could be in.
Ask Joe's concierge about your category, or start with a free AI snapshot: 25 of your buyers' questions on four AI engines, and who they name.