01
The newsstream
A live feed of the stories in your category, scored for fit as they publish, so we see the story when the reporter is still writing it.
GFD ONE for Digital PR
Get quoted while the story is still news.
A live newsstream for your category, expert pitches drafted in minutes, data studies reporters cover, and every placement counted in points on one scoreboard.
- your monthly plan, set after we see your site
- Priced in your Blueprint
- your monthly plan, set after we see your site
- the Blueprint, credited in full if you keep going
- $15,000
- the Blueprint, credited in full if you keep going
- your scoreboard goes live at kickoff
- Day 0
- your scoreboard goes live at kickoff
The problem
"By the time we see the story, the reporter has filed."
- Our PR agency sends a monthly list of pitches. We can't tell which ones landed.
- We get links, but nobody knows whether ChatGPT or Perplexity reads those outlets.
- Every agency counts coverage its own way, so the numbers never compare.
Reactive PR is won in the first hour, and most teams hear about the story a day late.
The solution
Six things, running every month.
One team runs all six from GFD ONE, and you see each one on the dashboard.
02
Reactive pitches in minutes
The pitch is drafted as soon as a story is flagged. Your expert approves or edits it, and a person on our team sends it. Nothing goes out on its own.
03
Data studies
A study built from your own data or a new survey, written up and pitched in one wave. Coverage that keeps earning links long after the news cycle.
04
The outlet map
The publications AI engines quote when your buyers ask about your category, scored, so pitches go where a placement can change the answer.
05
Placements counted in points
One scale for every outcome. The outlet's authority sets the base, the type of coverage scales it, and a passing mention never counts as much as a feature.
06
One scoreboard
Placements, links and AI pickups sit next to your Google and AI answer numbers, with the link checked on every placement.
GFD ONE · yourbrand.comExample data
Earned media · this month
5 stories · 3 live- DR92National news portalRelocation-cost data studyChatGPTCited by ChatGPT
- DR86Metro dailyExpert comment on housing costsPublished
- DR82Regional newspaperMovers ranked by statePublished
- DR74Trade publicationContributed piece by your CEOPitched
- DR61Industry podcastFounder interviewPitched
Who it's for
The right team. And the wrong one.
For
- Brands with experts who can comment on news in their category.
- Marketplaces and companies with data, or questions, worth turning into a story.
- Teams that want links and mentions in the outlets AI engines quote.
Not for
- Anyone who needs placements guaranteed.
- Brands where nobody can approve a quote the same day.
- Pay-for-placement or link-buying programs.
Your questions
The questions we always get.
How fast is "in minutes"?
The newsstream flags a story as it publishes and the pitch is drafted straight away. Your expert approves it, and a person on our team sends it. We agree topics, experts and the approval path at kickoff, so nothing waits on a meeting.
Will AI write our quotes?
AI drafts and people decide. Your expert approves every word that goes out under their name, and nothing is sent automatically.
Why count placements in points?
A feature in a DR 90 outlet and a passing mention in a roundup are not worth the same. Points put every outcome on one scale, so you see one score you can compare month to month instead of a pile of links.
What does GFD ONE for Digital PR cost?
Priced in your Blueprint. We price the monthly digital PR plan after the Blueprint, once we've seen your site and set the forecast together. The Blueprint is $15,000, and the full fee is credited to a monthly plan of $10,000 or more signed within 30 days of the readout.
Do you guarantee placements?
No one honestly can. We answer for the work and the scoreboard instead. We agree the scoreboard panel at kickoff, plus a held-back set of prompts we don't work on. If by month 3 the prompts we work on show a gain against the held-back set that tops out under 2 points (the high end of its 90% range), either side can walk away, and everything we built stays yours.
Client results
Coverage that keeps paying.
From our work with moveBuddha, a moving marketplace and our reference client for study PR.
Client result · moveBuddha
35
placements in a single month from study pitching
MSN, AZCentral and the News & Observer among them.
April 2026
Client result · moveBuddha
3,740
new referring domains credited to the data-study PR program
Built one study at a time. It is the link base behind a DR 71 site.
2021 to 2026
Client result · moveBuddha
Cited
as the ranking source when ChatGPT answers "best interstate moving companies"
The answer says the movers are "ranked highly by moveBuddha". Years of studies earned that.
Oct 2026 · Ahrefs Brand Radar
Results from our client reporting. Outlet names belong to their owners.
The risk, removed
One fee. Credited in full.
- 100%
- of the $15,000 Blueprint counts toward a monthly plan of $10,000 or more, signed within 30 days of the readout.
- Month 3
- If the prompts we work on show a gain against a held-back set that tops out under 2 points (the high end of its 90% range) by month 3, either side can walk away.
- Yours
- The scoreboard, the maps and the plan belong to you, even if your own team or another agency runs them.
The difference
One team. The news and the answers.
Reactive pitches, data studies and AI answers, run by one team, counted in points on one live scoreboard, with Joe on every engagement.
Speed with a human in the loop.
Drafted in minutes, approved by your expert, sent by a person.
Pitches aimed at the answers.
The outlet map sends your story to the publications AI engines quote.
One score for every placement.
Points put a feature, a quote and a link on one scale you can check.
The visit
Five steps. The first two are free.
- 1
The checkup
Like a doctor's first look: where do you stand?
FreeChecked by a person, within 2 business days
- 2
The diagnosis
Why you're missing, and who's named instead.
Free15 minutes
the free part ends here · the plan starts
- 3
Your plan
The treatment plan, written down.
$15kCredited in full to a plan of $10k a month or more within 30 daysSeveral brands: $35k · Category leaders: $50k
- 4
The work
The treatment, by one team.
From $15ka month
- 5
The follow-up
The checkup again, every month.
IncludedMonthly readout
What’s in the plan
The textbook marketing plan, aimed at AI answers.
Goal
"Be named when buyers ask."
Strategy
"Why should the engines trust you?"
Tactics
"What do we do first?"
Implementation
"Who does it, and when?"
Control
"How do we know it's working?"
Why it compounds
A campaign ends. A flywheel keeps going.
- Named. AI answers start to name you for the questions your buyers ask.
- Found. Buyers who ask find you, often before they ever visit your site.
- Chosen. More of them shortlist you and book the call.
- Proof. Wins and data pile up: what got cited, what moved, which outlets matter.
- Cited. We turn that proof into studies, pages and coverage the engines cite, so you get named more often. The wheel turns again, a little faster.
The next step
See which stories you could be in this week.
Ask Joe's concierge about your category, or start with a free AI snapshot: 25 of your buyers' questions on four AI engines, and which outlets they quote.